Facebook Marketplace is a great platform for selling CBD products, as it offers a one-stop shop for customers looking for a variety of products. However, if you’re planning to sell CBD products on Facebook Marketplace, there are some important considerations to keep in mind. This article will provide an overview of the regulations and guidelines that must be followed in order to sell CBD products on Facebook Marketplace, as well as tips on how to maximize your success. With the right knowledge and preparation, you can successfully get your CBD products listed and start selling on Facebook Marketplace.

Is it legal to sell CBD on Facebook Marketplace?

No, it is not legal to sell CBD on Facebook Marketplace. Since Facebook Marketplace is a global platform, it must comply with international laws, which prohibit the sale of products containing CBD. As a result, Facebook Marketplace does not allow the sale of CBD products.

Are there any restrictions or guidelines that must be followed when selling CBD on Facebook Marketplace?

Yes, there are restrictions and guidelines that must be followed when selling CBD on Facebook Marketplace. Sellers must adhere to the Marketplace Commerce Policies, which prohibit the sale of any products containing CBD, including CBD oils and tinctures, as well as products containing hemp or cannabis. Additionally, sellers must comply with all applicable local, state, and federal laws.

What measures should I take to ensure my CBD products are safe and compliant?

1. Make sure to research the state and local regulations regarding the sale of CBD products in your area.
2. Ensure that your CBD products are sourced from reputable, certified suppliers and that they contain the appropriate amounts of CBD and other ingredients.
3. Have your CBD products tested by an independent third-party laboratory to ensure that they meet all safety and quality standards.
4. Obtain all necessary permits, licenses, and certifications required to sell CBD on Facebook Marketplace.
5. Familiarize yourself with the Facebook Marketplace policies and regulations regarding the sale of CBD products.

What type of payments are accepted when selling CBD on Facebook Marketplace?

Yes, CBD products can be sold on Facebook Marketplace. The accepted payment methods depend on the payment processor used. Common payment methods include credit cards, debit cards, and PayPal. Some sellers may also accept cryptocurrency payments.

How can I ensure my CBD products are advertised in a responsible manner on Facebook Marketplace?

When advertising CBD products on Facebook Marketplace, it is important to be aware of the platform’s policies and guidelines. It is necessary to ensure that the product is legal in the area where it is being advertised and that the content adheres to the platform’s terms of service. Additionally, any claims made in the advertisement should be backed up by evidence and should be accurate and honest. Finally, it is important to be aware of the regulations and laws related to CBD products in the area where the advertisement will be seen.

By Brett Konen on May 12th, The bad news? Facebook also owns Instagram, so the policies for advertising on both platforms are one and the same. Still, digital advertising on social media remains a valuable way for the CBD businesses that do secure ad approval to increase their brand recognition, drive product sales, or both. We recommend it to the majority of our CBD clients as a complement to a fully compliant programmatic ad campaign. All three options on this list fall at different points between the poles of ensuring ad compliance and maximizing product sales. Our first option lands squarely in the middle of those two, delivering sales while ensuring that the ads in market are completely compliant with Facebooks officially stated CBD advertising policies. However, when the decision is appealed and falls to a human moderator, the campaigns are virtually always approved, and generally will not be flagged for removal thereafter. While driving sales of CBD topicals alone does not allow for promotion of your entire product line unless your brand already focuses exclusively on topicals and thus reduces the likely average order value for the campaignit does at least deliver some sales. One example of a brand successfully segmenting their topicals is Lord Jones , whose category-leading CBD beauty products are marketed widely and successfully via Facebook, Instagram, Google, and programmatic ads. Check out their compliant Instagram campaign landing page here. The second option for CBD ad approval prioritizes sales over compliance, and is the riskiest option of the three outlined here. It involves creation of a compliant landing page for initial campaign approval, and then introduces links from that page through to your main website in order to drive increased sales across your entire product line and share your full brand story. In general, Facebook has a two-strikes policy for advertising violations, and may not remove your entire Facebook or Instagram page the first time they take down the ads themselves. But Facebook plays by its own rules here too, and may choose to take down your entire Facebook or Instagram page on the first strike. In some cases going through the appeal process can reinstate the page, but not always. For brands comfortable with risking their page on either platform and wishing to pursue this method, the process, benefits, and drawbacks are outlined below. One brand that has doubled down on this strategy is Beam The brand has used it multiple times, losing pages and creating new ones to launch new campaigns. This is not something we endorse, but it has been done by many other brands as well. The third option prioritizes compliance over conversions, and is best for brands that want to avoid any trouble with Facebook and can afford a longer sales cycle. We particularly recommend it for companies with existing programmatic campaigns , email newsletters, or text marketing programs these brands can drive top-of-funnel awareness on social media and then move those leads effectively through the funnel to conversion on channels other than Facebook or Instagram. For this method, the landing page is kept informational e. You would not be able to sell products or talk openly about the nature of your products, but a brand-focused campaign will drive increased awareness and grow a first-party data pool for remarketing, which can lead to product sales later on. The sign-up requires only a name and email, which allows Synchronicity to email the same customer thereafter with details on how to claim their sample products or purchase additional products directly from their website. All of the strategies outlined above require some effort from your brand, and as always, approval ultimately depends on Facebook and Facebook alone. For brands willing to risk their Facebook or Instagram page in the name of driving more product sales, Option 2 is risky but has worked for many brands some of whom have repeated this strategy several times. And for those brands who want to balance sales with safety, Option 1 is a great fit for CBD brands whose products lines include topicals. Ready to take the options in this post back to your team to make a decision? One final thing to note with the advent of iOS While the exact repercussions of complying with this request for CBD brands are still unclear, we are currently suggesting that CBD brands wishing to advertise on Facebook in the future refrain from claiming their full domain for the time being, because we believe an association with a website selling ingestible CBD products could potentially prevent them from receiving ad approval in the future. We also believe claiming a domain that differs from the one you direct your campaign traffic to may result in the rejection of that campaign. However, this is not something anyone knows for sure yet, and may turn out not to be the case.